From Tropicana to HBO Max, here are the changes other brands had to scrap amid backlash.

Cracker Barrel’s proxy filing says customer backlash to the restaurant chain's logo and remodel changes disrupted business ...

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Cracker Barrel CEO Julie Felss Masino is stepping down after the failure of her “woke” rebrand last year, which was rolled back following intense backlash from loyal customers, the company announced ...

Masino's August 2025 logo rebrand erased ~$100 million from CBRL's market cap and sent traffic sliding 8% before the company reversed course. Trump publicly demanded Cracker Barrel reverse the logo ...

Cracker Barrel said Monday that CEO Julie Felss Masino will step down after a turbulent year marked by a controversial rebranding effort that drew conservative backlash. The popular restaurant chain ...

After Trump meltdown, Cracker Barrel bends the knee and replaces CEO The American restaurant and gift shop company announced on July 27 that current CEO and director Julie Masino, who led the ...

CEO Julie Masino's modernization of the company's beloved logo enraged loyal customers. The old logo was brought back quickly, but the damage was already done. In June, the restaurant chain announced ...

July 27 (Reuters) - Cracker Barrel on Monday ⁠said ⁠Julie Masino would step ⁠down as its CEO, nearly a year after the company faced criticism from conservatives, including U.S. President Donald Trump, ...

Julie Felss Masino, President and Chief Executive Officer of Cracker Barrel, speaks during 13D Monitor's Active-Passive Investor Summit in New York City, U.S., October 21, 2025. REUTERS/Jeenah Moon ...