Over the past five years, lab-grown diamonds have fundamentally reshaped the diamond jewelry industry, evolving from a niche product into a mainstream choice now accounting for more than 45% of all US ...

Diamond prices are falling, leading investors and others to wonder whether the gemstones are losing their luster.

Now that lab-grown diamonds (LGDs) have entered the jewelry industry’s “mainstream,” the sector’s marketing must evolve so they’re seen less as a natural diamond substitute and more as a distinct ...

Forbes contributors publish independent expert analyses and insights. Pam Danziger reports on retail, focused on the luxury consumer market. De Beers launched its largest diamond campaign in a decade, ...

Diamonds have long been the ultimate symbol of love and commitment, their sparkling brilliance forever linked to life’s most emotional moments. Thanks to decades of marketing genius—most notably from ...

Beauty presents a distinct opportunity because brands within the category are decidedly investing to reach female fans. The industry also has an $11.4 billion global advertising budget and has ...