The leadership change follows a widely debated logo redesign in 2025 Julia Masino is stepping down as Cracker Barrel CEO following backlash over controversial branding changes The chain faced ...

Masino's August 2025 logo rebrand erased ~$100 million from CBRL's market cap and sent traffic sliding 8% before the company reversed course. Trump publicly demanded Cracker Barrel reverse the logo ...

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Cracker Barrel will soon have a new leader. The company announced on July 27 CEO Julie Masino will step down as CEO and member of the board effective Aug. 10. Masino will be replaced by David Deno, ...

From Tropicana to HBO Max, here are the changes other brands had to scrap amid backlash.

Cracker Barrel plans to cover outgoing CEO Julie Felss Masino’s security costs and pay her millions in exit fees following the chain’s disastrous rebrand attempt last year, according to reports. The ...

Cracker Barrel Old Country Store Inc. Julie Masino, who is exiting as CEO of Cracker Barrel Old Country Store Inc., attempted to refresh the 56-year-old company, leading to countrywide backlash.

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Cracker Barrel's CEO is stepping down nearly a year after an attempted rebrand of the chain led to a fierce customer backlash. Cracker Barrel said Monday that CEO Julie Masino will step down next ...

Cracker Barrel is making a leadership change. The chain announced that Julia Masino, the CEO who led Cracker Barrel through controversial branding changes (and reversals), is stepping down as CEO in a ...